Kashish Gupta (former investor at Bessemer Venture Partners), Tejas Manohar and Josh Curl (both former software engineers at Segment) have built Hightouch to democratize reverse ETL for all business teams by syncing their tools to the data warehouse. In reality, however, business teams heavily rely on their engineering organizations to build and maintain these reverse ETL pipelines, which decreases the latter's productivity and ability to focus on developing the firm's core technology. The latter technology enables businesses to operate from a single, centralized source of truth, and the former enables that truth (read: data) to be used by everyone, ideally.
Hightouch is the simplest way to sync data between systems without the assistance of a professional.īetween the Series A and now, Hightouch redesigned its main product to make it enterprise-ready, adding access control, SSO, version control, and the capacity to manage the throughput of millions of rows of data that their Fortune 500 clients send every day.The dramatic rise of reverse 'extract, transfer, and load' (ETL) has trailed the exponential growth of customer data warehouse usage by businesses of all sizes. Hightouch has collaborated with B2C brands such as Betterment, EyeByeDirect, Imperfect Foods, Autotrader, Nando's, and B2B firms such as Plaid, Ramp, and CircleCI, Lucidchart, and SurveyMonkey this year.Įvery company team, including sales, marketing, support, and success, requires customer data in the software they use to communicate with customers, such as CRMs, email tools, ad tools, and billing systems. Hightouch serves hundreds of clients, including Fortune 500 corporations. Hightouch's revenue has more than doubled since the Series A announcement, and the team has grown from four workers at the start of the year to thirty now. Investors pre-empted the company's Series B due to market expansion and great customer interviews.
It comes only months after the company announced its Series A round, owing to quick client acquisition, a new offering (Hightouch Audiences), and the benefits of enterprises embracing cloud data warehouses and the current data stack. Barr Moses (founder of the Monte Carlo), Gene Lee (founder of Ramp), Maxime Beauchemin (the original designer of Airflow), and Alex Pall are among the angel investors who have joined this round (The Chainsmokers). Hightouch has raised 40 million dollars in Series B funding at a 450 million dollars valuation led by ICONIQ Growth, with participation from Amplify, Bain, YC, and Afore, bringing its total funding to 54.2 million dollars. "This new round of funding allows us to invest heavily in our product to add features that data engineers love, as well as UIs that make Hightouch accessible to different verticals of business users, starting with marketers and expanding into sales, customer success, and support." "Our vision is to make data accessible and useful to everyone within a company," said Kashish Gupta, co-founder of Hightouch. Hightouch pioneered the notion of reverse ETL, which is the simplest way to transfer data out of data warehouses and into customer-facing operational systems, using data warehouses as the hub for customer data. Every company team-sales, marketing, support, and success-needs relevant, accurate, and real-time customer data in their technologies to communicate with customers, such as CRM, email, and support platforms. Hightouch's revenue has more than doubled since the Series A announcement, and the team has grown from four workers at the start of the year to thirty now.įremont, CA: Hightouch is the world's premier Reverse ETL platform, syncing data from data warehouses to various SaaS applications.